2012 National Mustard Day

AUGUST 4 … 10:00 am – 4:00 pm

IT’S TRULY THE CONDIMENTAL DIVIDE. Join us for the 21st Annual National Mustard Day! We’ve come a long way. The original National Mustard Day occupied about 3 parking stalls in front of the original Museum. Now, we’re closing off Parmenter and Hubbard in downtown MIDDLETON, WISCONSIN. But as the years have gone by National Mustard Day has definitely gotten bigger and better with age!

On August 4, Middleton will transform into the undisputed Epicenter of Condimental Appreciation where thousands of mustard lovers gather — some spicy, some sweet; some exotic, some hot. It takes all kinds. Oh, and the many mustards that will be available for hot dogs and tastings are also spicy, sweet, exotic, and hot.

Here’s a glimpse of what is planned for mustard lovers, families, and kids of all ages (check back often, we’ll post updates as information becomes available):

Grey Poupon Stage:

  • 9:30 am — The POUPON U Accordion Band
  • 10:00 am — Opening Ceremony with Dr. Mustard, Dean of POUPON U
  • 10:30 am — Middleton Jazz
  • 12:00 noon — Comedy and Juggling of Jacob Mills
  • 12:30 pmThe Red Hot Horn Dawgs, Brassy Rock & Soul
  • 2:00 pm — Comedy and Juggling of Jacob Mills
  • 12:30 pmThe Red Hot Horn Dawgs Redux


LIVE ENTERTAINMENT on the French’s Family Stage:

  • 11:00 am — Kids Are People Too!, Interactive Kids Show
  • 12:00 noon — Condimental Costume Contest Judging
  • 1:00 pm – Kids Are People Too!
  • 2:30 pm — Kids Are People Too!


  • “FREE” Oscar Mayer Hot Dogs, with mustard, while they last (donations* gratefully accepted)
  • Culver’s Frozen Mustard Custard
  • Klement’s Brat Sliders
  • Mustard Day Cookies from the Hubbard Avenue Diner


  • Meet the Mascots (including the Klements Famous Racing Sausages from Miller Park, Frenchie from French’s, Maynard Mallard from the Madison Mallards, Culver’s Scoopie, Middleton High School’s Cardinal mascot, and more!)
  • The Oscar Mayer Wienermobile
  • Mustard Games* (including Painting with Mustard, Mustard-To-Win-It/Feed the Curator, Fishing for Mustard, Hoops for Koops’ Mustard Ring Toss, Mustard Bowling, and Plochman’s Spinning Wheel of Mustard Fortune)
  • NEW! Condimental Costume Contest (dress up as your favorite mustard or favorite food with mustard! Judging with a $100 Mustard Museum Gift Shop top prize!)
  • Dance with the Duchess of Mustard
  • NEW! Cow “Belly” Bounce House (courtesy of Sugar Brook Farms of Verona)
  • Face Painting
  • Balloon Twisting


  • Meet the Mustardmakers (including Grey Poupon, 3 Monkeys, Hawkwind, East Shore Foods, Slimm & Nunne Mustards, and more!)
  • Cold drinks
  • Mustard tasting and other delicious goodies (including Carr Valley Cheese Curds)
  • Mustard Day souvenirs, including the “ELECT MUSTARD” t-shirts!



  • For one thing, it’s COOL inside — and, as always, admission to the Museum is FREE!
  • See the World’s Largest Collection of Mustards and Mustard Memorabilia, featuring the Great Wall of Mustard, with over 5,400 mustards from more than 70 countries.
  • Check out our latest exhibits. The newest additions include the “Canada is the World’s Mustard” exhibit, and the fabulous RS Prussia Mustard Pot Collection.
  • Play the interactive ‘Food Whiz’ game also located in the lower level in the Museum.
  • Shop & Taste! You can browse the Museum Gift Shop for dazzling mustards, and other gourmet delicacies including chutneys, salsas, hot sauces, dessert toppings, and preserves.
  • Visit the Poupon U Bookstore where you can load up on PU swag.



Special Mustard Day lodging rates are available at the nearby Marriott Madison West (Middleton). Call the Marriott directly at 608-831-2000 to book your room now. Ask for the Mustard Day Package. If you’re booking online at www.Marriott.com use promo code “FOO” … as in “fooey” on Ketchup!

We also have an arrangement with the Staybridge Suites in Middleton for special Mustard Day rates. Call Staybridge at 608-664-5888 to book your room and ask for the “Mustard Day Special”.

While you’re in Middleton, be sure to explore our neighborhood after Mustard Day and enjoy a delicious dinner or Sunday brunch at one of the many locally-owned restaurants. For more ideas of cool things you can do while in Middleton, check out VisitMiddleton.com for the whole scoop on the “Good Neighbor City”!






A WORD FROM OUR SPONSORS: Of course, none of this would be possible without the generous and enthusiastic support of our sponsors, who are listed alphabetically on the left. They help make Mustard Day the world’s most condimentally-correct family-friendly food festival. A big THANK YOU to all our our 2012 National Mustard Day sponsors.

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* DONATIONS for free hot dogs, games, and activities benefit the Middleton High School “Cardinal Booster Club” and the nonprofit National Mustard Museum. The Cardinal Booster Club is a parent-based organization which provides support for the student athletes of Middleton High School both on and off the field. The Booster Club works with several community organizations to help fundraise for Middleton Athletics throughout the year.

Cardinal Booster Club