“The Mustard is strong in our family…”

“… my father has it, I have it, my sister has it… YOU have the power, too…”

So begins the first trailer of the much-anticipated follow-up to the wildly successful “National Mustard Day” saga. As another exciting street festival awaits for America’s favorite condiment, we urge you to embrace your inner Mustard. Don’t fight it, maximize it. Your love of mustard and all the joy it brings should be shared.

What better place to share it than in downtown Middleton, Wisconsin at the premier condiment street festival in the country? Our 25th National Mustard Day brings lots of new exciting things to go along with the old family favorites. Culver’s is once again whipping up an exclusive batch of frozen custard. This year’s magic comes in the form of “Honey Mustard Custard”, served plain or topped with crushed pretzels. Of course, they’ll have other common flavors like chocolate and vanilla, but don’t miss this amazing mustard dessert treat!

You can also get “stickered” at each Mustard Day event to fill your Yelp Mustard Day Passport. Bring your filled passport back to the Yelp Tent to collect your prize! Then visit the 96.3 Star Country Tent to register to win tickets to see Justin Moore with Easton Corbin at the State Fair on Aug. 13. When you think “grilled cheese sandwich” you should also think “dip it in mustard”. And that’s just what you will have the opportunity to do as we welcome the Roth Cheese Food Truck on the Go to National Mustard Day. YUMMM!

And among the returning favorites for Mustard Games like the Hoops for Koops Ring Toss, the Wheel of Mustard Fortune, and Fishing for Mustard, we have a new “old classic” — Mustard Pitch, just like the fair favorite where you knock down the milk bottles, but obviously you’ll knock down mustard bottles.

Don’t miss this year’s epic EPISODE XXV: THE MUSTARD AWAKENS. Saturday, August 1, 10am-4pm Downtown Middleton

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