2011 National Mustard Day

AUGUST 6 … 10am – 4pm

IT’S TRULY THE CONDIMENTAL DIVIDE. Join us for the 20th Annual National Mustard Day! We’ve come a long way from the streets of Mount Horeb. Well, figuratively speaking. Now we’re in MIDDLETON, WISCONSIN, which neighbors Madison and is only about 17 miles from Mount Horeb. But as the years have gone by National Mustard Day has gotten bigger and better with age. So, yes, we HAVE come a long way!

On August 6, Middleton will transform into the undisputed Epicenter of Condimental Appreciation where thousands of mustard lovers gather — some spicy, some sweet; some exotic, some hot. It takes all kinds. Oh, and the many mustards that will be available for hot dogs and tastings are spicy, sweet, exotic, and hot, too.

The 20th edition is setting up to be the best yet. Here’s a glimpse of what is planned for mustard lovers, families, and kids of all ages:

On the GREY POUPON MUSTARD STAGE (live entertainment):

On the FRENCH’S FAMILY FUN STAGE (live entertainment):

  • 11:00am, 12:30pm, and 2:00pm — Kids Are People, Too
  • 1:30pm — Infinity Martial Arts Demonstration



  • 4,000 “FREE” Oscar Mayer Hot Dogs, with mustard, while they last (donations* gratefully accepted)
  • Culver’s Frozen Mustard Custard
  • Klement’s Cheesey Grillwurst Sliders
  • Special Mustard Day Cookies from the Hubbard Avenue Diner


  • The Oscar Mayer Wienermobile
  • Mustard Games (including Mustard Bowling, Hoops for Koops Mustard Ring Toss, Fishing for Mustard, Painting with Mustard, Plochman’s Spinning Wheel of Mustard Fortune, and Feed the Curator)
  • Airigami Balloon Twisting
  • Face Painting
  • Temporary Tatoo Artist
  • Mascots Galore (including French’s, Scoopie from Culver’s, Maynard from the Madison Mallards, the famous Klement’s Sausage Racers from Miller Park, Silver Spring’s Beer ‘n’ Brat Mustard)
  • The Duchess of Mustard
  • FREE Mustard Tastings in the Gift Shop All Day Long

AND, our Mustard Marketplace Tent with free samples:

  • East Shore Specialty Foods
  • Singing Pig
  • Silver Spring
  • Grey Poupon
  • National Mustard Day souvenir t-shirts & cold drinks

A WORD FROM OUR SPONSORS: Of course, none of this would be possible without the generous and enthusiastic support of our sponsors, who are listed alphabetically on the left. They help make Mustard Day the world’s most condimentally-correct family-friendly food festival.

* Donations benefit the Friends of the Middleton Library and the new nonprofit National Mustard Museum.

Click to enlarge photos