National Mustard Day


Come honor the King of Condiments AND help us host the world’s biggest “Mustard Challenge” to raise awareness of the need for pediatric cancer research.

National Mustard Day is celebrated annually at the National Mustard Museum on the first Saturday in August. It is a fun-filled day for the whole family and has traditionally included music, games and other entertainment with hot dogs, brats, FREE mustard sampling, and more. The Mustard Museum has been the official sponsor of this event since 1991.

Last year’s National Mustard Day fundraising efforts benefitted the Sauk Trails Optimist Club — as well as the nonprofit National Mustard Museum — and will support their mission to bring out the best in kids and their communities through hope and positive vision.

The highlight of last year’s event was without question the “World’s BIGGEST #MustardChallenge” as proudly partnered with the nonprofit research accelerator, No More Kids With Cancer and their social media campaign to bring awareness and donations to pediatric cancer research.

In 2010, the Mustard Day street festival was moved to the current home of the Museum in Downtown Middleton, Wisconsin. With more than 6,000 enthusiastic mustard lovers in attendance annually, this event has raised thousands of dollars for local charity. From the Restoring Hope Transplant House and the Friends of the Middleton Library and to the Middleton Cardinals Booster Club and LOV Dane, there have been many who have benefited from this glorious golden goose.

You can help make the mustard magic happen by becoming a sponsor of National Mustard Day. We have different levels of support from which to choose to help make National Mustard Day possible. Or, consider volunteering for the next NMD and help keep the mustard flowing!

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