Squeeze the Day!
29th Annual Celebration of the King of Condiments!
SATURDAY, AUGUST 3, 2019 — 10am – 4pm MIDDLETON, WISCONSIN
We’ve truly come a long way. The very first National Mustard Day occupied about three parking stalls in front of the original Museum. Now, we close off Parmenter and Hubbard streets in downtown MIDDLETON, WISCONSIN. As the years have gone by the celebration has definitely gotten bigger and better!
On August 3 — (rain or shine! — Middleton transforms into the Condimental Divide as the undisputed Epicenter of Condimental Appreciation where thousands of mustard lovers gather — some spicy, some sweet; some exotic, some hot. It takes all kinds. Oh, and the many mustards available for hot dogs and tastings are also spicy, sweet, exotic, and hot…
⦿ LIVE MUSTARD DAY ENTERTAINMENT…
→ on the French’s Music Stage:
- 9:30 am — Mustard Day Overture, by the POUPON U Accordion Band
- 10:00 am — Opening Ceremony with Dr. Mustard, Dean of POUPON U
- 10:30 am — The Red Hot Horn Dawgs, Madison’s Brassy Party Band bringing you today’s music with rock and soul!
- 12:45 pm — Speedtrap, a high energy 70s rock band fronted by “Mr. Rock n Roll” Steve Swadley!
- 2:00 pm — City Electric
- 3:15 pm — Chaser, one of Madison’s biggest 70s / 80s bands and former “Star Search” contestants, featuring Michael Massey! You rock to your favorites with tinges of Led Zeppelin, The Stones, Cheap Trick and Bowie! (Pictured with Andy Warhol at Atlantic Records Studio B)
An afternoon of rockin’ BLASTS from the PAST…
→ on the Family Entertainment Stage:
- 11:15 am, 1:15 pm & 2:45 pm — Kids Are People Too! — THREE super fun Interactive Kids Shows!*
⦿ SPECIAL GUEST…
- → GORMAN THOMAS — Legendary Milwaukee Brewers slugger Stormin’ Gorman Thomas of 1982 World Series fame brings his delicious, award-winning “Stormin’ Sauce“ mustard-based Carolina-style barbecue sauce. Come meet Gorman, talk a little baseball, sample some of his BBQ sauce (which won a Gold Medal at the World-Wide Mustard Competition) and buy an autographed bottle! The 2-time American League Home Run leader will be here all day in his Tasting Tent from 10am-4pm.
⦿ TASTY TREATS…
- Usinger’s Beef Hot Dogs (with mustard, of course)
- Culver’s Frozen Mustard Custard — this year’s exclusive mustardy flavor is: VANILLA RASPBERRY SWIRL MUSTARD CUSTARD! (They’ll also have plain chocolate and vanilla for those less adventurous)
- Middleton BBQ brings delicious pulled pork and brats! (We bring the mustard.)
- Hot Soft Pretzels (with mustard! Mmmmmm…)
- Kona Ice
⦿ GOLDEN FUN ACTIVITIES…
- NEW GAMES for 2019: Try your hand at two new mustard games, Lucky Mustard Dice and Mustard Corn Hole. Just make sure you put a little extra mustard on it when you try your hand at these instant classics…
- More Mustard Games* — including Mustard Pitch, Feed the Curator, Fishing for Mustard (sponsored by JSM Properties), Hoops for Koops’ Mustard Ring Toss (sponsored by Koops’), Mustard Bowling, and Plochman’s Spinning Wheel of Mustard Fortune (sponsored by Plochman’s), and NEW Mustard Corn Hole
- Dance with the Duchess of Mustard
- Bounce House fun
- Balloon Creations from Neil the Real Deal Balloon Twister
- Airbrush Tattoos!
* Proceeds from the Mustard Games, Activities and Hot Dog Donations will benefit the Sauk Trails Optimist Club and the non-profit National Mustard Museum (see bottom of page).
⦿ MUSTARD MARKETPLACE & TASTING TENT…
- Best Selling and Award-Winning Mustard Makers Terrapin Ridge Farms, Boetje’s, Moutarde de Pommery, Plochman’s, Stormin’ Gorman Thomas, Slimm & Nunne)
- Cold drinks
- Mustard Tasting and other delicious goodies
- Mustard Day 2019 souvenir t-shirts, and other mustard gift items…
⦿ “HEY, WHILE YOU’RE AT THE MUSTARD MUSEUM…” come inside!
- For one thing, it’s COOL inside — and, as always, admission to the Museum is FREE!
- See the World’s Largest Collection of Mustards and Mustard Memorabilia, featuring the Great Wall of Mustard, with nearly 6,000 mustards from more than 70 countries.
- Check out our exhibits, including the exhibit from Saskatchewan, Canada, Mustard Growing Capital of the World, The Art of Mustard, and the fabulous RS Prussia Mustard Pot Collection.
- Play the interactive ‘Food Whiz’ game also located in the lower level in the Museum.
- Shop! Browse the Museum Gift Shop for dazzling mustards, and other gourmet delicacies including bbq sauces, hot sauces, dessert toppings, and preserves.
- Taste! Try hundreds of mustards and other gourmet goodies at our Ultimate Tasting Bar!
- Visit the Poupon U Bookstore where you can load up on PU swag.
While you’re in Middleton, be sure to explore our neighborhood after Mustard Day and enjoy a delicious dinner or Sunday brunch at one of the many locally-owned restaurants. For more ideas of cool things you can do while in Middleton, check out VisitMiddleton.com for the latest on the “Good Neighbor City”!
SPECIAL THANKS to the City of Middleton/Community Development Authority, the City of Middleton Tourism Commission and Department of Public Lands, Recreation & Forestry, in addition to all of the Downtown Middleton Businesses, and the National Mustard Museum Staff & Volunteers.
A WORD FROM OUR SPONSORS: Of course, none of this would be possible without the generous and enthusiastic support of our sponsors, who are listed alphabetically on the left. They help make Mustard Day the world’s most condimentally-correct family-friendly food festival. A big THANK YOU to all our our 2019 National Mustard Day sponsors.
* DONATIONS for games and activities at National Mustard Day 2019 benefit the Sauk Trails Optimist Club — an organization dedicated to bringing out the best in kids and their communities through hope and positive vision — as well as the nonprofit National Mustard Museum.