Nominate Us for the ‘BEST’…

We could use your help. As says, “Madison is an enchanted city with as many colorful characteristics as there are in the Land of Oz.”

One of those colors is, of course, yellow. Please nominate us for the Madison Magazine’s “Best of Madison” 2020. We are in three categories:

  • HOME & LIFESTYLE (Gift Shop/Specialty Store; Food);
  • FOOD & DRINK (Specialty Food Store); and

You can vote once per day per email address.

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Yes, we are obsessed with mustard. No question about it. That’s why a Yahoo film crew came to the Mustard Museum to shoot a segment on the curator’s thirty-three year obsession with the golden condiment for its series #Obsessed. We will let you know when it’s live.

The Curator may be otherwise dysfunctional but at the National Mustard Museum, but it’s only because we put the FUN back into dysFUNctional.

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Rin Tin Tin?

No, “Rin Tin Tin” was a famous movie and television dog. “Mustard Tin” is our collection of antique mustard tins and here is our latest acquisition:

“MJB” stands for its founder, Max James Brandenstein, who began selling coffee 130 years ago. Is it a fancy tin? No. Is it an elegant tin? No? Is it a mustard tin? Yes, and it’s a big one, holding a pound of dry mustard and measuring five and half inches tall. MJB is still around but they no longer sell dry mustard, only coffee.

We have 496 tins in the collection but we are our running out of room for displaying them. If you have been to the Mustard Museum, you may remember seeing many of them in a pair of old rotating display cases.

Alas, the rotating cases no longer rotate and we are in desperate need of new exhibit cases. Please help give the tins a good home with your donation to America’s Favorite Condiment Museum.

“Yo, Rinty!” (For those who remember…)

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A Food+Mustard Guide

Whatever the food, whatever the meal, we have the right mustard to make whatever you’re serving taste even better. With more than 350 different mustards in the Mustard Museum Gift Shop and online store, it’s impossible to pick just one for any particular dish, but we did.

Ask us next week and we’ll probably have different recommendations!

  • Hamburgers: RRF134 Robert Rothschild Blue Cheese Dijon
  • Hot Dogs: RAY110 Raye’s Top Dog Mustard
  • Bratwurst: HBT103 Haus Barhyte Spicy Red Jalapeno Mustard
  • Steak: KKL110 K.L. Keller Black Truffle Dijon Mustard
  • Pulled Pork: SGM500 Stormin’ Sauce by Gorman Thomas
  • Chicken/Turkey: DDC101 Daddy Cook’s Cranberry Chardonnay Mustard
  • Best Salad Dressing Ever: EFL113 Edmond Fallot Walnut Dijon
  • Fish: NBP102 Norman Bishop Dill & Garlic Mustard
  • Corned Beef (or Pastrami) Sandwich: KSK100 Kosciusko Spicy Brown Mustard
  • Baked Potato: BTJ100 Boetje’s Dutch-Style Grainy Mustard
  • Nachos: CHC105 Cherchie’s Banana Pepper Mustard
  • With Raw Veggies: DDC103 Daddy Cooks Exotic Ginger Curry Msutard
  • Sweet Potatoes: DRP100 Dr. Pete’s Praline Mustard
  • Pretzels: SLN100 Slimm & Nunne Sweet & Nicely Hot Mustard
  • Potato Chips: SPR110 Sprecher Root Beer Mustard
  • Just For Fun: PMM106 Pommery Gingerbread Mustard
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Just Another Golden Day

The 29th annual National Mustard Day street festival celebration is in the books, and the 2019 edition takes its place among the others — as a rousing success. Your dedication to celebrating the King of Condiments continues to amaze. We’ll have more about Mustard Day later, but we can say this: the 2019 flavor of “mustard custard” from Culver’s — Vanilla Raspberry Swirl Mustard Custard — was the best version yet!

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Mustard Day Parking

Rain or shine, this Saturday, August 3, is National Mustard Day — here in Middleton and all across the United States and beyond.

We recommend early arrivals so you can get the closest parking. You can usually find parking on Terrace Avenue (both sides of Parmenter Street). There is also a free public lot at the east end of Terrace Avenue, a short walk to the Mustard Museum.

The MIDDLETON TROLLEY will be running so you can find plenty of parking around Middleton and take the Trolley to the Mustard Day events from any of nine locations. There is ample parking at all of the Trolley stops; we recommend Greenway Station (near the Hilton Garden Inn), on Greenway Boulevard (at the Fairfield Inn), the Residence Inn, and any of the other Trolley stop locations. For detailed trolley information, go to

Actually, why not arrive well before the official opening to secure parking and then grab breakfast at the Hubbard Avenue Diner (next to the Mustard Museum)?

Festivities in Middleton begin at 9:30 when the POUPON U Accordion Band takes the stage. At 10:30, the Red Hot Horn Dawgs are on, followed by three great “Blast From The Past” bands: Speed Trap, City Electric, and Chaser.

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VOTE for Us!

Vote for Mustard!Every year the Isthmus, a popular local weekly paper, conducts a poll of its readers to see what are the local favorite restaurants and things to do. We are in the running for Best Museum and Best Place to Take Out of Town Visitors. You don’t have to be a reader of Isthmus or a resident of the area to vote, but only one vote per email address. Please confirm what we already know, that we are the Madison area’s best museum and best place to take out of town visitors, by casting your ballot. Voting ends this Wednesday.

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REJOICE! Mustard Day is THIS Saturday

Can you feel the excitement? This Saturday, August 3, is National Mustard Day, and we are making final preparations for our tribute to the King of Condiments.

The grill is hot, the frozen mustard custard is cold, and the Confidential Condiment Counselors are all going through their last minute drills. Are you ready?

The festivities officially begin at 10:00 a.m. but you don’t want to miss the POUPON U Accordion Band warming up the French’s Music Stage with the Mustard Day Overture with the Curator at 9:30, followed by the Red Hot Horn Dawgs, Speed Trap, City Electric, and Chaser.

Music, games, food, and mustard – what more could you want?

It all happens on Hubbard Avenue in Middleton, in front of and inside the National Mustard Museum. Nearby parking can be tight but you can ride the Middleton Trolley from any of nine locations (learn more about parking). There is ample parking at all of the Trolley stops; we recommend Greenway Station (near the Hilton Garden Inn), on Greenway Boulevard (at the Fairfield Inn), the Residence Inn, and any of the other Trolley stop locations. For detailed trolley information, go to

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Mustard Custard!

Beacon AthleticsOnce again, our friends at Culver’s have ensured that National Mustard Day will be the ONLY place you can grab a cool, refreshing treat like no other: MUSTARD CUSTARD. Sounds crazy, but don’t judge until you try it.

Frozen mustard custard has been a National Mustard Day tradition for years and this year’s flavor truly does cut the you-know-what. Culver’s will be whipping up a batch of Vanilla Raspberry Swirl Mustard Custard and it will be available exclusively at the Mustard Museum in Downtown Middleton on Saturday, August 3.

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“Squeeze the Day!”

That’s the theme of this year’s National Mustard Day celebration on Saturday, August 3. If you are artistically inclined and would like to submit a design for this year’s t-shirt, send it to the curator. The winning design will receive five t-shirts (your choice of sizes).

The design should be on the front only and be sure to include the Mustard Museum logo with “National Mustard Day 2019” prominently featured. (If you need a jpg of our logo, email the Curator.)

Sponsorships of Mustard Day are now available, with thank you gifts commensurate with your support, from $25 up to $5,000, and as most sponsorships go, named for various precious elements:

MD25 – $25 (Plywood level)
MD42 – $42 (Molybdenum level)
MD50 – $50 (Pretzelium level)
MD100 – $100 (Bronze level)
MD250 – $250 (Silver level)
MD500 – $500 (Gold level)
MD1000- – $1,000 (Platinum level)
MD2500 – $2,500 (Dijonium level)
MD5000 – $5,000 (Mustardium)

National Mustard Day is our biggest event of the year and proceeds fund the activities and related nonsense of the nonprofit National Mustard Museum.

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