French’s to Host “Challenge”

…and they’ll MATCH donations to from now until August 7!

French’s Mustard is once again an official sponsor of the National Mustard Museum as we host our 27th annual National Mustard Day celebration on Saturday, August 5, from 10 am to 4 pm. And, this year the big squirt will host “The World’s BIGGEST #MustardChallenge”.

French’s Mustard has teamed up with the National Mustard Museum and the childhood cancer research accelerator No More Kids with Cancer to support the “Mustard Challenge”. The Challenge encourages people to eat a spoonful of French’s mustard (or the mustard of their choice), film themselves, share their videos on social media, and donate to

One hundred percent of donations from the Mustard Challenge will fund pediatric cancer research, and funds raised at the Mustard Challenge on National Mustard Day at the Mustard Museum will be matched by French’s Mustard. This is part of the French’s “We Promise” program that appears on French’s products and across all of its communications, promising “great taste, real ingredients, and true commitment to our communities”. Additionally, funds raised and matched by French’s will also be matched by Stand Up To Cancer, resulting in a TRIPLE MATCH OPPORTUNITY for all donations.

Beginning at 12:45 pm, mustard lovers — led by the French’s mascot — will gather in front of the Main Stage at the Mustard Museum on Hubbard Ave in Middleton, WI to participate in World’s BIGGEST #MustardChallenge at 1:00pm. Those who cannot attend the National Mustard Day festivities in person can participate in the #MustardChallenge by taking the following steps:

  • Film yourself eating a spoonful of hot mustard, challenge four friends to do the same, and donate at
  • Post your video on your Facebook, Twitter and Instagram feed.
  • Tag your friends, set your post status to “Public” and include #MustardChallenge #NoMoreKidswithCancer in your post.
  • Most importantly, donate to and help cure childhood cancer.
  • Visit for more detail.

The Mustard Challenge is a grassroots campaign that raises awareness and funds to discover safer, less toxic and more effective treatments for children with cancer – the leading cause of death by disease of children in the U.S.

“We believe kids, like adults, deserve treatments that are safer, less toxic and more effective than therapies developed from as far back as the 1950s,” said No More Kids with Cancer co-founder Amy Summy. “We thank French’s Mustard for their support and we hope that live Mustard Challenge events like the one at the Mustard Museum on Mustard Day will raise awareness and funds for childhood cancer research, expand treatment options, decrease suffering and improve outcomes for children with cancer.”

“We at French’s are proud and honored to support No More Kids with Cancer and The Mustard Challenge,” Says Abigail Powell, Vice President of The French’s Food Company. “We hope this event and other efforts help to drive awareness and funds for this wonderful organization.”

For more information on No More Kids with Cancer, visit

French’s has been a proud supporter of the National Mustard Museum and National Mustard Day for over 20 years. Beyond the Mustard Challenge — National Mustard Day will feature a family-friendly salute to the King of Condiments featuring live music, mustard games, lots of hot dogs (to be slathered with mustard), frozen mustard custard , French crepes as well as family friendly games including “Hoops for Koops” Mustard Ring Toss, Fishing for Mustard, the Mustard Wheel of Fortune, Mustard Bowling, and the always popular “Feed the Curator.” The POUPON U Accordion Band will kick off the day’s activities and local favorites The Red Hot Horn Dawgs, followed by Marcy and the Highlights, will fill the stage.

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