People Will Come, Barry…

In May 1989, Kevin Costner first lit up movie screens with the classic baseball fantasy, “Field of Dreams.” Has it really been 25 years? Just as his character Ray Kinsella heard the voice in the corn field, “If you build it, he will come,” so did I hear the voice in the condiment aisle, “If you collect us, they will come.”

I did and you have. Tens of thousands have visited the National Mustard Museum since we first opened to the public in April 1992.

Did I have doubts? Absolutely. But just as Terence Mann (James Earl Jones) reassured Ray, he also reassured me. Below is video of that famous speech, delivered along the first base line in the movie.

And, here’s the version I heard:

“People will come, Barry. They’ll come to Wisconsin for reasons they can’t even fathom. They’ll turn up your driveway not knowing for sure why they’re doing it. They’ll arrive at your door as innocent as children, longing for the past. Of course, we won’t mind if you look around, you’ll say. It’s only $20 per person. They’ll pass over the money without even thinking about it: for it is money they have and mustard they lack. People will come, Barry. The one constant through all the years, Barry, has been mustard. America has rolled by like an army of steamrollers. It has been erased like a blackboard, rebuilt and erased again. But mustard has marked the time. This collection, this mustard museum: it’s a part of our past, Barry. It reminds of us of all that once was good and it could be again. Oh… people will come, Barry. People will most definitely come.”

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