Saturday, August 1st, 2026
10 AM to 4 PM
Rain or Shine!
The National Mustard Museum
7477 Hubbard Avenue
Middleton, WI 53562
National Mustard Day is a lively annual celebration that pays homage to one of America's favorite condiments. Hosted by the National Mustard Museum, this festive event is filled with mustard-themed activities, including free tastings, games, live music, and family-friendly entertainment.
Visit DowntownMiddleton.com for parking directions.
It's time for Mustard Day!
10:00 AM
The Mustard Day Overture
10:30 AM
Opening Ceremony with Dr. Mustard, Dean of Poupon U
10:45 AM
The Ramble
1:15 PM
Red Hot Horn Dawgs
3:45 PM
The Big Mustard Day Raffle
Meet the Mustard Makers
Plochman's Mustard
Stormin' Sauce by Gorman Thomas
Sweet Diamond Foods
Mustard Marketplace
Souvenirs, T-Shirts, & Mustards Galore!
Fun & Games
Meet the French's Mustard Mascot & Friends
Face Painting, Glitter Tattoos, Balloon Twisting
Appearances by Madison Circus Space Entertainers
Mustard Ring Toss, Feed the Curator, & Many More Games!
The Chocolate Shoppe's
Razzle Dazzle Mustard Ice Cream
Brats & Hot Dogs
Hot Soft Pretzels
Cheese Curds
Ice Cold Beer & Soft Drinks
Follow this link to sign up as a Mustard Day volunteer.
Donations and proceeds from hot dog and bratwurst sales, games, and activities benefit the nonprofit National Mustard Museum.
