Saturday, August 2nd, 2025
10 AM to 4 PM
Rain or Shine!
The National Mustard Museum
7477 Hubbard Avenue
Middleton, WI 53562
National Mustard Day is a lively annual celebration that pays homage to one of America's favorite condiments. Hosted by the National Mustard Museum, this festive event is filled with mustard-themed activities, including free tastings, games, live music, and family-friendly entertainment.
Visit DowntownMiddleton.com for parking directions.
It's time for Mustard Day!
10:00 AM
The Mustard Day Overture
10:30 AM
Opening Ceremony with Dr. Mustard, Dean of Poupon U
11:00 AM
Dakota Tamminga
12:15 PM
Alpha Romeos
1:45 PM
Red Hot Horn Dawgs
4:00 PM
Closing Ceremony & the Big Mustard Day Raffle
11:30 AM, 1:15 PM, 2:45 PM
Kids Are People Too!
(three interactive family shows)
11:00 AM, 12:30 PM, 2:15 PM
Hubbard Avenue Diner Pie Walk
The Chocolate Shoppe's
Razzle Dazzle Mustard Ice Cream
Usinger’s Brats and Hot Dogs
Hot Soft Pretzels
Ice Cold Beer & Soft Drinks
New This Year!
Mustard-inspired creations from
Telsaan Tea, Miggy's Bakes, and Lily's Magical Treats
Meet the Mustard Makers and Sample Their Mustards
Explore Souvenirs, T-Shirts, and More
Meet the French’s Mustard Mascot
Face Painting
Mustard Ring Toss, Feed the Curator, and Many More Mustard Games!
Want to sponsor National Mustard Day? Please fill out and mail the 2025 Mustard Day sponsorship packet form with payment to the National Mustard Museum, 7477 Hubbard Ave, Middleton, WI 53562 before June 1st, 2025.
Follow this link to sign up as a Mustard Day volunteer.
Donations and proceeds from hot dog and bratwurst sales, games, and activities benefit the nonprofit National Mustard Museum.
