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Open Daily, 10 AM – 5 PM • Middleton, Wisconsin • 800-438-6878

Current outgoing shipping days are Mon, Tue, Thu, and Fri
Open Daily, 10 AM – 5 PM • Middleton, Wisconsin •
800-438-6878

Current outgoing shipping days are Mon, Tue, Thu, and Fri

National Mustard Day 2025

When?

Saturday, August 2nd, 2025
10 AM to 4 PM
Rain or Shine!

Where?

The National Mustard Museum
7477 Hubbard Avenue
Middleton, WI 53562

About Mustard Day

National Mustard Day is a lively annual celebration that pays homage to one of America's favorite condiments. Hosted by the National Mustard Museum, this festive event is filled with mustard-themed activities, including free tastings, games, live music, and family-friendly entertainment.

Visit DowntownMiddleton.com for parking directions.

Countdown to Mustard Day 2025

Days

Hours

Minutes

Seconds

It's time for Mustard Day!

French's Music Stage

French's Music Stage

10:00 AM
The Mustard Day Overture with The Blue Accordion

10:30 AM
Opening Ceremony with Dr. Mustard, Dean of Poupon U

11:00 AM
Dakota Tamminga

12:15 PM
Alpha Romeos

1:45 PM
Red Hot Horn Dawgs

4:00 PM
The Big Mustard Day 50/50 Raffle Drawing

Mustard Museum Family Tent

Mustard Museum Family Tent

11:30 AM, 1:15 PM, 2:45 PM
Kids Are People Too!
(three interactive family shows)

11:00 AM, 12:30 PM, 2:15 PM
Hubbard Avenue Diner Pie Walk

Food & Drinks

Food & Drinks

The Chocolate Shoppe's
Razzle Dazzle Mustard Ice Cream

Usinger’s Brats and Hot Dogs
(sponsored by the National Hot Dog & Sausage Council)

Hot Soft Pretzels

Ice Cold Beer & Soft Drinks

Activities

Activities

Meet the Mustard Makers and Sample Their Mustards

Explore Souvenirs, T-Shirts, and More

Meet the French’s Mustard Mascot

Face Painting

Mustard Ring Toss, Feed the Curator, and Many More Mustard Games!

Become a Sponsor

Want to sponsor National Mustard Day? Please fill out and mail the 2025 Mustard Day sponsorship packet form with payment to the National Mustard Museum, 7477 Hubbard Ave, Middleton, WI 53562 before June 1st, 2025.

Become a Volunteer

Donations and proceeds from hot dog and bratwurst sales, games, and activities benefit the nonprofit National Mustard Museum.