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Open Daily, 10 AM – 5 PM • Middleton, Wisconsin • 800-438-6878

Current outgoing shipping days are Mon through Fri

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Open Daily, 10 AM – 5 PM • Middleton, Wisconsin •
800-438-6878

Current outgoing shipping days are Mon through Fri

SECURITY ALERT: Fraudulent websites are impersonating our business. Verify you're on our official website before sharing information. Learn More

National Mustard Day 2026

National Mustard Day 2026

When?

Saturday, August 1st, 2026
10 AM to 4 PM
Rain or Shine!

Where?

The National Mustard Museum
7477 Hubbard Avenue
Middleton, WI 53562

About Mustard Day

National Mustard Day is a lively annual celebration that pays homage to one of America's favorite condiments. Hosted by the National Mustard Museum, this festive event is filled with mustard-themed activities, including free tastings, games, live music, and family-friendly entertainment.

Visit DowntownMiddleton.com for parking directions.

Countdown to Mustard Day 2026

Days

Hours

Minutes

Seconds

It's time for Mustard Day!

French's Music Stage

French's Music Stage

10:00 AM
Opening Ceremony with Dr. Mustard, Dean of Poupon U

10:45 AM
The Ramble

Hubbard Avenue Diner Pie Walks

1:15 PM
Red Hot Horn Dawgs

3:45 PM
The Big Mustard Day 50/50 Raffle

Activities

Activities

Meet the Mustard Makers
Plochman's Mustard
Stormin' Sauce by Gorman Thomas
Sweet Diamond Foods

Mustard Marketplace
Souvenirs, T-Shirts, & Mustards Galore!

Fun & Games
Meet the French's Mustard Mascot & Friends
Face Painting, Glitter Tattoos, Balloon Twisting
Appearances by Madison Circus Space Entertainers
Mustard Ring Toss, Feed the Curator, & Many More Games!

Food Glorious Food

Food Glorious Food

The Chocolate Shoppe's
Razzle Dazzle Mustard Ice Cream

Usinger's Hot Dogs & Brats

Soft Hot Pretzels

Cheese Curds

Ice Cold Beer & Soft Drinks

Become a Volunteer

Donations and proceeds from hot dog and bratwurst sales, games, and activities benefit the nonprofit National Mustard Museum.